Pay Per Click Management
What is Pay Per Click?
Pay per click is an efficient way to gain instant search engine visibility in major search engines and websites, like it says on the tin you only pay for every visitor that clicks on your advert - you don’t pay for advert exposure. Chances are, you may well have seen pay per click adverts and not even realised it.
For example, Google Adwords shows pay per click (sponsored adverts) in many places. They have been highlighted in red;
Search Results
Google AdWords are displayed on the main Google results page, including other search partners such as Ask.com. These kinds of adverts are incredibly effective as you are using a type of “pull” advertising, showing your advert when it is relevant and people are searching for your product or service.
Content Sites
It is also possible to display your adverts on “content” websites. These are websites, such as The Times Online, who are Google AdSense Publishers. Google will read the content of a webpage and automatically show adverts that are triggered from set keywords, this is known as contextual advertising. It is a very cheap way of having your adverts shown to a wide audience, at a relevant time and still only paying on a per click basis.
Google Properties
Advertising on the content network allows you to have your adverts shown on Google properties such as Froogle, Gmail, YouTube and more.
Why choose zoomzoom?
Unlike many companies who will offer to “set up” your pay per click campaign for you, we offer a full management solution which ensures return on investment and the success of your campaign. After your campaign is set up, that’s when the hard work starts of continually optimising and improving your targeting to deliver more, higher quality visitors for less money. You will have a dedicated account manager for your campaign and all of our account managers are Google AdWords Qualified Professionals. Using a company with Google AdWords Professionals ensures that you are getting most from your campaign and maximising the return on your budget.
zoomzoom have a proven track record setting up and managing multiple, highly successful pay per click campaigns with a fee structure that protects your profits and ensures growth. If you don’t believe us, why not ask our clients! As usual, we don’t tie you don’t to a minimum term for your campaign and you’ll be given both weekly reports detailing the success of your campaign.
If you are interested in pay per click management to drive your business please e-mail us and we’ll discuss your needs with you.