Keyword Research
Identifying keywords and keyphrases that your potential visitors are searching for is a critical primary step of search marketing. It is worth spending considerable time making sure this phase is done correctly and in great detail. zoomzoom can help you discover:
Main Keywords
A lot of the mainstream keywords for your site will be obvious, however naming your keywords is only part of the story. We will look at your competition and can give you estimates on the difficulty of keywords and phrases which can give you an indication on how long they will take to achieve. High volume keyterms tend to be quite generic and the actual conversion of these terms into leads or sales tends to be lower than the “long tail” search terms. Does the attrition of these searches for your industry make up for this lower conversion? Are you understanding exactly what users are searching for with this term? These are just some of the questions zoomzoom can help you answer.
Long Tail Key Phrases
Long tail keyphrases can be very valuable and are sometimes overlooked. They are the very specific searches that users perform with a level of consistancy that make the worth targetting and on a “one to one” basis compared to high volume search terms, tend to perform better. From your current site we can provide you lists of long-tail phrases you are being found for and where you are being found. We can then go on to suggest how you can solidify these rankings and target other long-tail terms by adding new content or modifying your existing content around these terms.
How do we get this data?
Whatever keyterms we investigate for your business, we will ensure that you get the highest return and value on the research we have conducted for you. Some of the sources we use for research are:
- Hitwise Intelligence
- Wordtracker
- Hit Tail
- Google Adwords
- Yahoo! Search Marketing
- MSN AdCenter
- Trellian Keyword Discovery
Pricing for keyword research varies depending on the size and scope of the project. If you are interested in receiving a quote for keyword reserach please contact and we will be happy to discuss your business with you.