Roundup: Beginners guides to SEO and Online Marketing

April 23rd, 2007

Taking over as Head of Online Marketing here at zoomzoom has very much been a case of landing at a full sprint - organising outstanding sales, updating clients.. and interviewing for a new trainee online marketing consultant have all had me tied up, along with keeping up with industry news from SES New York.

Anyway, I’d like to introduce Jason who comes to us fresh from the freelance side of web development to be subjected to a gruelling training regime which will turn him from an SEO beginner to a rankings king. I thought I’d take the time to hunt around for some great resources and share them here - the following links are highly recommended reading to those new to the industry.

• SEOMoz Beginners guide to search engine optimisation - I’ve yet to see a clearer introduction to some of the fundamental basics of building an accessible, well optimised site. Essential reading for those new to SEO.
• SEO Book Search engine marketing glossary - Stumped by the meaning of a ‘301′? ‘Long tail’? ‘TrustRank’? If you wanna play the game, you have to know the lingo
• zoomzoom Guide to Online Marketing - Ok ok, so we’ll blow our own trumpet - our guide was designed to give new clients a basic overview of the various areas of online marketing, and so is worth a read so that you’re aware of the various methods of marketing your site
• SEOmoz Search engine ranking factors V2 - Now that you’ve learnt the basics, you’ll want to know what’s most effective with SEO, right? SEOmoz brought together some of the biggest names in SEO to give feedback on what works and what doesn’t.
• Stuntdubl SEO Playbook - A great ‘advanced beginners’ guide and a wealth of links onto further reading on various aspects of SEO.

There you go Jason - that should keep you busy for a day or two!