Google Purchases AdScape for $23M

February 19th, 2007

It seems that earlier predictions have come true, with reports surfacing that Google has purchased in game advertising company AdScape for $23M.

It will be very interesting to see how Google develops in game advertising and even more so how it makes this available to publishers, perhaps looking forward to google.com/adgames? Hopefully the ads will be a bit more seamless than this;

However, we’ve seen many games recently use basic ingame advertising. Below is a screenshot from the popular online mod of Half-Life 2, Counterstrike: Source.

..and the slightly less obvious, but still present advertising in SWAT 4

Can’t use TiVo to ignore those ads!