Google pushing Gmail after initial buzz

February 16th, 2007

Google are finally starting to push their free email product, Gmail after an initial “buzz” period. Their strategy was excellently executed from the word go; make the service exclusive by only allowing people to join by invitation, make the storage size larger than everyone else is offering (2.8GB and growing!), build the hype and buzz and then finally release it to the world!

Here are some of the signs that Google are now trying to really push their Gmail product and dominate yet another part of the internet:

An adsense advert I spotted today.

Google’s own home page.