What does your ‘thank you’ page do for your business?

February 5th, 2007

You spend time and money getting a visitor to your site. You present them with the very best product photography and product description that you can come up with, and then you hopefully convert your visitor into a customer. They go through your payment provider, and thankfully don’t drop out of the order process. You’ve gained another sale and (perhaps) another long term customer. What next?

You probably show them a page that simply says ‘Thanks for your order’ and that’s it.

MarketingSherpa blog this week that the special offers and incentives they place on their ‘thank you’ page receive a click through rate of nearly 40%. This makes sense - after all you’ve done the hard work of convincing your new customer that you’re a trustworthy business worthy of taking their order, so why not present them with an opportunity to spend more with your company and/or build up more of a relationship! At the very least, invite that customer to bookmark your site and remind them to return once they’ve used their new purchase to leave a review. You do allow customer reviews, don’t you? They convert better than sales-speak product descriptions ever can. Otherwise, bright ideas include offering coupons or vouchers, invite your customer to recommend a friend, or get them signed up to your mailing list.

Taking a careful look at your sales process is always worth the effort. Why spend money attracting visitors to your site without ensuring that it will perform at 100% of it’s potential? Of course this doesn’t just apply to e-commerce stores, it works for business leads and enquiries too.