Consumer Trust

January 8th, 2007

Lots of companies try the free trial, free this, free that technique - “it worked for company x, it will work for us”. One of the most imporant aspects of successful business is distancing and differentiating yourself from the competition. We all know these trials aren’t really free. You are simply trading your personal information for whatever is on offer.

Have you ever thought about giving a real free trial?

The number one reason consumers don’t sign up for your free trial is that they don’t believe that it’s really free, and that they are sure that once the trial is over you’ll figure out some way to harrass them, steal from them or otherwise make them sorry they trusted you.

PCWorld.com investigated and tried to cancel that “free trial”.