Website Optimizer Beta from Google

October 19th, 2006

A-B testing can be a great way of testing whether changes to your landing page improve conversions. However implementing the means to do this and track results effectively can be expensive and technologically complicated, until now.

Google is Beta testing it’s new Website Optimization service, which will allow AdWords customers to easily test different landing pages and see how each one performs.

Sign up now and see if you can get accepted into their small beta test group. (Or wait till the service goes live for all AdWords customers)

Here’s a really good overview of the Website Optimizer service, and why A-B testing is important (Worth watching even if you don’t use AdWords!)

(Via Seth’s blog - Thanks!)