Creative Ads Part 1 of 10

October 16th, 2006

Marketing can be a tough place. You’re exposed to around 3,000 advert messages per day, so you do what you have to, tune them out. All that is, except the brilliant ones. The adverts that instantly catch your attention, make you think, engage your brain. I’m going to post one of these adverts every day for two work weeks among other posts to get you thinking… So here’s number one:

An advertisement by Jung von Matt/Alster for watchmaker IWC. Bus straps have been fashioned from images of IWC’s Big Pilot’s Watch to allow bus travellers near the airport to try before they buy at Berlin, Germany.