Face Value

July 28th, 2006

This is a collection snapshot of the most popular videos from YouTube. See any patterns? They are all one person on the camera - no expensive special effects or tricks, just pure uncensored, unprocessed, honest thought.

Pause to think about that when developing your video marketing for the Google Video advertising that has been unleashed on the network.

I’ll leave you with Seth Godin’s money advice:

First rule: great product development and marketing almost always comes from organizations that don’t have enough money. Having less money keeps you from trying to buy your way out of trouble.

Second rule: learning to live with less money means you will develop skills and resources instead of buying them. And it means that when you have less money (again), you’ll be prepared.

Third rule: When you need money for something specific, go get it. But just for that. With good terms. As soon as you spend money to protect your money or leverage your money or account for your money or send a message about your money, the money is not only wasted, it hurts you.