Google testing new feature: Expandable results

April 25th, 2006

Interesting news about Google search, bloggers are noticing that G seem to be testing a new search interface on a couple of datacenters randomly. The new ‘expandable’ search results allow searchers to view more content text from the search result site, and also to click through to related pages within that site. Underneath the expanded result is a ’search this site’ box.

So what does this mean in terms of SEO and getting visitors? Well more than ever, if this test goes into use, having a site with many relevent informative pages will mean more options for people to find and explore your site. It also hints at Google trying to move away from singular sites dominating the SERPs for certain keyterms, buy grouping relevent pages into one expandable listing. I would expect good internal linking techniques and keyword relevent site navigation would boost performance of these results, as well as the current benefits these methods provide.