The Playing Field

March 27th, 2006

In an effort to provide the best possible product for our clients, we have been working hard producing a document based around SEO friendly design for the programmers and designers. Although we have always designed sites that work well with search engines it is not possible for the graphics and programming team to keep up with ever changing SEO standards. It took me about 4 hours to create a 5,000 word document which now lives on our intranet and is updated every couple of weeks. The advantage of this is we have a “living” book of SEO that everybody can reference with projects.

There is definately a fine line between functionality, usability and visibility. Together they are the core of good web design but they are useless without the each other.