Musical Chairs

March 3rd, 2006

Just how important is content compared to inbound links? Inbound links of course give you a PR boost and depending on the origin and anchor text can give your site some relevance in the SERPs. I’d like to think that the old addage, “Content is King” is true - however, it doesn’t feel that way always. We are looking at the possibility of running an experiment. Two sites, two urls (almost identical) trying to optimise for the same niche keyword. One site based on content, the other based on inbound links.

Site A: Will have a text link structure, with properly laid out H1 tags and bucket loads of content text. We will give the site 10 medium quality inbound links.

Site B: Will consist mainly of graphics, the text will be sparse and not optimised. We will give this site 100 inbound links of around the same quality as site A.

Obviously, for the sake of scientific accuracy (fnar!) I’m not going to post the URLs to make sure the experiment is not tampered with. My gut tells me B’s going to be a winner. Talking about link building, we’ve been playing with a program called Arelis recently. If you’re looking at doing link building campaigns, I would highly recommend it.

We’ve had a lot of work on this week, some intense research into the handmade furniture affiliate market as well a closer look at the viral popularity of Cpoll. The new zoomzoom website is well underway and there some exciting ideas being thrown around the office, I’m looking forward to seeing it finished!