Big Daddy

February 28th, 2006

We’ve been testing some of our sites for the forthcoming Big Daddy update on data centres 66.249.93.104 and 64.233.179.104. Excellent news for a lot of our sites, the new SERPs seem to be returning excellent results, especially for Hobbies. The content managment system for Hobbies needing some fiddling to help us out with optimising the content for users - the layout was always lovely but not as flexible as I would have liked. The pressure’s been turned up with Luxury French Lingerie going live around 8 weeks ago. We’ve started optimising their meta, creating some more content and setting up their PPC campaign around the brand terms they are offering. In a couple of months I suspect we will look into getting them into some affiliate marketing too. Unfortunately, they do all their lingerie modelling in house..

If anybody has been reading about Web 2.0 we found this excellent post on the sitepoint forums, but be sure to take a seat first